OTT platforms are gaining users at a fast pace these days.
People can now watch various genres of content anytime and anywhere.
As OTT platform prices continue to increase,
attention is shifting toward free streaming platforms.
Let’s examine the background of OTT and the rise of free services.
What is the origin of OTT platforms?
OTT platforms evolved by replacing cable TV with online streaming.
Because users can watch content anywhere with familiar devices like smartphones and tablets,
the user base grew rapidly.
After the pandemic increased time spent indoors,
OTT usage increased dramatically.
The appeal and limits of OTT services
The biggest advantage of OTT is the freedom to choose what you want to watch.
Platforms like Netflix, Wavve, and TVING continuously FAST Platform release diverse content.
There are also some limitations.
Rising subscription prices and extra payments for certain content can be disappointing.
User sensitivity to pricing continues to grow.
What are free streaming services?
Ad-supported streaming offers free access to users.
Users can watch movies and shows without financial burden.
Ad-based streaming models are expanding.
Both users and providers benefit from the ad model.
Growth reasons of FAST services
FAST services are quickly settling into the market.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
Emerging FAST platforms are gaining attention.
More genres mean broader appeal.
Final thoughts
Users seek alternatives as OTT pricing increases.
Comparing services and choosing what fits your lifestyle can be enjoyable.
We can expect streaming services to become even more diverse and accessible.